In 2014, Candy Crush Saga earned a whopping 1.3 billion US Dollar (roughly Rs. 8,070 crores) on in-app purchases, a report claimed. Most of the purchases are reported to have been for extra lives, extra moves, colour bombs, lollipop hammers, and gold bars. Though, Candy Crush Saga is a free game, but extra lives, powers, combos, etc are offered to users in-app purchase.
The best quarter the game has ever enjoyed was in Q3 2013 when it gained almost $551 in revenue, and the numbers have steadily declined since.
Launched in June 2013, Candy Crush Saga by King Digital Entertainment Plc, is currently on the third spot under the highest grossing apps section on Apple’s App Store in the US. Its sister gaming app, Candy Crush Soda Saga is at sixth position. The Guardian has quoted analysis of latest financial results of King Digital Entertainment, which owned Candy Crush Saga and many other popular games, that says Candy Crush Saga represents 45 percent of the total revenue for Q4 2014.
In Q4 2014, King reported 356 million monthly unique users, although a fraction – 2.3 percent or 8.3 million – spent any money on the games, translating to an average of $23.42 (roughly Rs. 1,500) per month spend by paying users.
With revenues from its biggest title in decline, King is said to working on different games to avoid relying on Candy Crush Saga for its profits for long. In August, when King Digital Entertainment showed weak Q2 figures, investors had raised concerns that unless King delivers a set of consistent and long-lasting hits, apart from Candy Crush Saga” it might suffer the same fate as Farmville maker Zynga Inc and Angry Birds developer Rovio Corp, which are struggling to retain players.